Permanent, odorless, ammonia-free hair color for a unique coloring experience. Optimal respect for the hair and scalp comfort. Natural reflects, sublime shine, and perfect coverage.

96% of women are satisfied with INOA. It respects the lipid capital and essential amino acids of natural hair.

Consumer test, in France, Italy, UK, Germany, conducted on 408 women and 489 hairdressers from February to April 2013.

AMMONIA-FREE

COVERAGE

Up to 100% white hair coverage.

DURABILITY

Permanent hair color. Long-lasting color.

LIGHTENING POWER

Up to 3 levels.

DEVELOPMENT TIME

35 minutes.