{"product_id":"matrix-socolor-cult-direct-118ml-3898","title":"MATRIX SoColor Cult Direct 118g","description":"\u003cp\u003e   Matrix Socolor Cult 118 ml direct dye \u003c\/p\u003e  \u003cp\u003e     \u003c\/p\u003e  \u003cp\u003e   It's time to get #socolorful with SOCOLOR Cult ... \u003c\/p\u003e  \u003cp\u003e     \u003c\/p\u003e  \u003cp\u003e   SOCOLOR Cult gives you a wide range of colors at your fingertips to experiment with the latest trends. \u003c\/p\u003e  \u003cp\u003e     \u003c\/p\u003e  \u003cp\u003e   Even after 15 washes, the result is completely vibrant and luminous. \u003c\/p\u003e  \u003cp\u003e     \u003c\/p\u003e  \u003cp\u003e   DIRECTIONS FOR USE: apply directly to dry hair (away from the scalp). Leave on for up to 30 minutes. Rinse thoroughly. Apply conditioner and rinse. Use protective gloves. \u003c\/p\u003e  \u003cp\u003e     \u003c\/p\u003e  \u003cp\u003e   *the direct dye is pre-oxidized and does not require the use of an oxidant \u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"argento","offer_id":59697196400988,"sku":"3898\/\/argento","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"navy blue","offer_id":54582404874588,"sku":"3898\/\/blu navy","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"CLEAR","offer_id":54582404907356,"sku":"3898\/\/CLEAR","price":16.0,"currency_code":"EUR","in_stock":true},{"title":"flamenco fuchsia","offer_id":54582404940124,"sku":"3898\/\/fucsia flamenco","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"marble gray","offer_id":54582404972892,"sku":"3898\/\/grigio marmoreo","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"retro blue","offer_id":54582405005660,"sku":"3898\/\/retro blue","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"hot red","offer_id":54582405038428,"sku":"3898\/\/rosso hot","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"sparkling rosé","offer_id":54582405071196,"sku":"3898\/\/sparkling ros+¿","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"mermaid green","offer_id":54582405103964,"sku":"3898\/\/verde sirena","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"regal purple","offer_id":54582405136732,"sku":"3898\/\/viola regale","price":16.0,"currency_code":"EUR","in_stock":true},{"title":"sparkling rosé","offer_id":54582405169500,"sku":"3898\/\/SPARKLING ROSÈ","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"Anatroccolo fortunato giallo","offer_id":54582405202268,"sku":"3898\/\/Lucky Duck Yellow","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/2035\/4396\/files\/products_3898_3898.jpg?v=1793843843","url":"https:\/\/capellimonelli.it\/en\/products\/matrix-socolor-cult-direct-118ml-3898","provider":"Capelli Monelli","version":"1.0","type":"link"}