KERATIN

Keratin is one of GENUS's most comprehensive lines: it includes a cleanser, mask, lotions, cream, and split-end treatment, all with a restructuring function. It is designed for hair that is damaged, frizzy, or weakened by technical treatments.

After using the shampoo and mask, you can choose the step that best suits you: the Restructuring Anti-Frizz Cream helps tame hair that tends to puff up, while the Split-Ends Treatment focuses on the ends. The leave-in lotions, available in bottles or vials, are a practical solution for an intensive treatment to be repeated regularly. You don't need to use everything at once: choose based on how distressed your hair is. Learn more in the damaged hair guide.