Color Touch is a semi-permanent color that illuminates, nourishes, and moisturizes, bringing the brightest ideas to life. With Color Touch, you can emphasize and enhance your hair color with new, luminous reflections ranging from the most natural ash and sand tones to the most vivid and vibrant mahogany red and violet shades.

Longer-lasting color and perfect reflections for up to 24 washes

New visible light and radiance: 50% more shine on natural hair.

Professional formula with Shine Enhancing Complex

Gentle, ammonia-free color

Hair that is soft to the touch