PREMIUM

Primium is Ascet's line dedicated to direct coloring, a solution designed for those who want to play with highlights and shades without switching to a traditional oxidative dye. The flagship product is Primium B.T. Color, offered in all available shades, so you can choose the one closest to the effect you have in mind.

A direct color works best on light or lightened bases, where the pigments stand out more: before applying it, assess the starting point of your hair and do a strand test. If you often work on bleached lengths, you will find useful tips on how to keep them healthy in the guide to blonde and bleached hair.