DYSON

Dyson was born from the determination of James Dyson, the British engineer who, after thousands of prototypes, revolutionized first vacuum cleaners and then, starting in 2016, the world of professional hair styling. The debut in the hair sector came with the Supersonic, a hairdryer developed over four years of research and an investment of approximately 50 million pounds: inside is the Dyson V9 digital motor, capable of moving more than 13 liters of air per second while being up to seven times smaller than a conventional motor, with temperature control to protect the hair fiber from excessive heat. In 2018 came the Airwrap, which changed the way hair is styled by utilizing the Coanda effect: an airflow that wraps strands around the barrel without the use of scorching hot plates, the result of approximately 500 internal prototypes. On Capelli Monelli you can find the Dyson range for professionals: Supersonic hair dryers, Airwrap stylers, and Airstrait straighteners, along with accessories and styling products designed for salon results with maximum care for the hair.