PURITY
2 products
2 products
Purity is GENUS's purifying line, designed for those who need a wash that provides a deep-clean sensation to the scalp and hair, for instance when styling products are used frequently.
The star product is the Purifying Shampoo, available in a 300 ml size for personal use and 1000 ml for salons or frequent users. Apply it to a wet scalp and massage with your fingertips, without rubbing the lengths, then rinse with lukewarm water. If you have dry lengths, you can pair it with a moisturizing conditioner or mask applied only from the mid-lengths down. To understand how often to use a purifying shampoo, read the guide to choosing the right shampoo.
