ALTEREGO Just Color Sweet Toffee 150ml

A new professional line of pure hair color based on latest-generation pigments. Its functional technology is based on the use of cationic pigments with high and persistent chromatic performance, which ensure a new level of immediately visible shine.

BENEFITS:

-Direct gel color
-With pure pigments
-Ideal for natural or colored hair
-Gel formulation for easy blending of nuances
-Adheres perfectly to the hair
-Intense, fast, and long-lasting colors
-Exceptional shine
-Immediate result
-Vegan Friendly
-12 nuances available

HOW TO USE:

-After washing hair with the most suitable Alter Ego Italy Shampoo, towel-dry the hair and wear disposable gloves.
-Distribute the color evenly through the lengths and ends and leave on for up to a maximum of 30 minutes depending on the desired result. For a more intense effect, dry the hair before applying the chosen nuance.
-Emulsify with lukewarm water and rinse. If necessary, cleanse lightly with the most suitable Alter Ego Italy Shampoo.
-On towel-dried hair, apply Just Color Optimizer and proceed with styling.