AMERICAN CREW

American Crew was founded in 1994 in the United States from the insight of stylist David Raccuglia, who envisioned a future where men would dedicate the same care to their image as women, without sacrificing an authentically masculine aesthetic. Created as one of the first salon brands designed specifically for men and the professionals who serve them, American Crew focuses on practical, high-performance formulations for cutting, styling, and daily grooming. The range spans from classic styling products like Forming Cream and Fiber, to beard care with dedicated oils and balms, and even hair and body products designed for the modern man. At Capelli Monelli, you will find the complete American Crew assortment: styling, beard care, and hair and body products, tailored to a salon’s male clientele.