24/7

24/7 is a GENUS line dedicated to restructuring treatment, designed for those who want to take care of their hair fiber with a targeted gesture as part of their beauty routine.

The star is the Perpetual Restructuring Treatment, offered in a 50 ml size: a compact format, easy to keep in the bathroom or take with you when traveling. It is especially recommended if your hair is stressed by coloring, bleaching, or frequent use of hot styling tools. Follow the instructions on the label for application methods and processing times, and pair it with a gentle shampoo to ensure the best results. To build a complete routine for brittle lengths, consult our damaged hair guide.