BLONDE LIFE
5 products
5 products
Blonde hair, especially when achieved through bleaching, tends to shift toward yellow tones as the weeks go by. Joico’s Blonde Life is the line designed for this situation: the collection includes a violet shampoo and conditioner, a brightening shampoo, and a kit that combines them in one-liter sizes.
The violet products serve to neutralize warm reflections: alternate them with the Brightening Shampoo to avoid an overly cool effect and adjust the processing time based on the result you want to achieve. The one-liter kit is practical if you use them every week. Discover how to keep your blonde hair vibrant in our guide to blonde and bleached hair.
