L'ORÉAL
277 products
277 products
L'Oréal Professionnel was founded in 1909 in France, when chemist Eugène Schueller developed one of the first modern synthetic hair dyes, laying the foundations for the L'Oréal group. Since its inception, the brand has been dedicated exclusively to professional salons, with the goal of combining advanced scientific research and top-level performance for hairstylists and colorists. Over time, L'Oréal Professionnel has developed iconic lines such as Serie Expert, dedicated to specific hair care including repair, hydration, and volume, and Absolut Repair, the restructuring treatment for damaged hair. The brand is also synonymous with innovation in professional coloring, with technologies that guarantee long-lasting results and shine. On Capelli Monelli you will find the complete L'Oréal Professionnel assortment: shampoos, masks, serums, and treatments to precisely respond to every hair type and need.
