WITHOUT ACTIVATOR

Here we collect semi and demi-permanent colors that are applied without an activator: direct, ready-to-use colors, ideal for intense reflections, creative nuances, or refreshing a tone between color treatments. Among the available references are the GOLDWELL Elumen line, with its preparation and fixing products, and MATRIX Socolor Cult in Semi, Demi, and Direct versions.

For a uniform result, it is best to start with clean hair and, where indicated, use the preparation products from the same line before application. Choose the shade based on the starting base: on lightened hair, the direct color will be more vibrant. Always follow the manufacturer's instructions for application and timing.