TEXTURE

Gels, pastes, and clays: the EIMI Texture section brings together Wella products to sculpt hair and give it shape and character, with finishes ranging from glossy to completely matte. This is the part of the line best suited for short cuts, defined strands, and structured styling.

Texture Touch is a matte clay, ideal if you want a natural, slightly tousled effect; Shape Me is a memory gel for defining the shape of your strands. There are also extra-strong hold gels, available in XXL format, and a sculpting cream paste for working on ends and details. Always warm a small amount between your hands before applying it to dry or slightly damp hair. You can find more ideas in our styling product guide.