American Crew Heavy Hold Pomade is an alternative to traditional gel that allows you to create classic, shiny looks or simply control your style. It provides a strong hold and extreme shine. This men's hair product is extremely effective for styling both straight and curly hair. It provides unique hold and shine, adds volume, and creates a wet look. For the man who wants to look perfect at any time of day. Benefits: Strong hold, extreme shine, wet look, adds volume, does not weigh hair down, easy to apply, nourished hair with a unique style. Recommended for: All men who love having a sophisticated and unique style. How to use: Apply the men's hair pomade to dry or damp hair and proceed to style as desired.