WELLA PROFESSIONALS Ultimate Color Shampoo 250ml

Soothes the scalp while gently cleansing to minimize color fading, hydrates hair, and purifies it from color-altering metals. Formulated with Metal Purifier, Glycine, and B5 to protect hair from damage caused by free radicals and lock in moisture from roots to ends. The ideal ritual for those with color-treated hair prone to fading and lacking vitality. Results: vibrant color for up to 10 weeks, revitalized hair from the very first wash.

BENEFITS:

-Gentle cleansing to minimize color fading
-Vibrant color for up to 10 weeks
-73% of consumers confirm improved scalp comfort after the first use
-Helps purify hair from color-altering metals
-Revitalized hair from the very first wash
-With regular use of the Ultimate Color line in the salon and at home
-According to an external consumer study

HOW TO USE:
Step 1: Apply to damp hair and scalp, then emulsify.
Step 2: Massage, rinse, and repeat if desired.
Step 3: Follow with Wella Professionals Ultimate Color Conditioner or the Miracle Leave-in Mask.