COLOR WOW

Hair that puffs up with humidity, color that fades, volume that doesn't last until the evening: COLOR WOW products are created to solve specific problems, one for each product. Here you can find the entire range available, from shampoos to treatments to styling, with standard and mini travel sizes.

If your enemy is frizz, start with Dream Coat Supernatural Spray, also available in a reinforced version and for curly hair; if you are looking for body and thickness, opt for Xtra Large Bombshell Volumizer. To complete your routine, add a color-safe shampoo and a nourishing mask to use once or twice a week. Any doubts on how to treat colored hair? Take a look at our guide to colored hair.