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30 products
Direct coloring is the ideal choice for those who want to experiment with vibrant nuances, revive a reflection, or change their look without committing to a permanent color. In this category, you will find products from Wella, Matrix, Revlon Professional, and other brands.
Direct colors generally do not require peroxide: they are applied as they are, often to washed and towel-dried hair, but always check the instructions for each individual product. They perform best on light or bleached bases and gradually fade with washing. If you are looking for an even more temporary effect, there is Matrix's Color Blow Dry, while Fanola's Free Paint is designed for creative nuances. Protect your skin and work with gloves. Discover how to care for lightened hair in our guide to blonde and bleached hair.
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