REDKEN

Redken was founded in 1960 in New York, USA, from the meeting between hairdresser Paula Kent and chemist Jheri Redding, whose name gave rise to the brand. From the very beginning, Redken has applied a "scientific approach to beauty," being among the first to introduce protein-based treatments to rebuild hair structure from within. Today the brand, part of the L'Oréal group, is a benchmark for professional coloring with the Shades EQ and Color Gels lines, and for targeted care with Acidic Bonding Concentrate, All Soft, and Extreme, designed for fragile, dry, or chemically damaged hair. At Capelli Monelli, you can find the complete Redken assortment: shampoos, masks, treatments, and styling products, to respond with the same scientific precision to every hair type and need.