BACKSTAGE

Backstage is GENUS's salon-format offering: shampoo in 10-liter canisters, designed for those who wash many heads every day and need a practical supply that is always available at the wash unit.

You can choose between Keratin-V Shampoo, suitable for hair that needs a wash more focused on the fiber, and Color Protection Shampoo, designed for colored or highlighted hair. Many salons keep both, so they can choose the cleanser according to the client. For convenient use, decant the product into smaller dispenser bottles to keep at your station. If you often work with coloring, the guide to colored hair offers useful ideas for recommending a maintenance routine at home too.