JOYFUL

Joifull is the Joico line for those who want fuller hair without giving up conditioner. You can find it here with the one-liter Volumizing Conditioner, designed for fine hair or hair that tends to fall flat after washing.

The trick with volumizing conditioners is to dose them well: apply a small amount, only from mid-lengths to ends, and rinse thoroughly so as not to leave residues that weigh hair down. Then dry by lifting the roots with your fingers or a round brush. The one-liter format is designed for frequent use, both at home and in the salon. To complete your style with the right products, read our styling product guide.