RETRO.UPGRADE Excelsa Genius Pro Rup 926 Large Straightener

Genius Pro expands the Retrò Excelsa line with a new range of products equipped with artificial intelligence thanks to Detective Hair Technology. The RUP-R962 straightener automatically adjusts the temperature based on hair thickness and needs during styling. Infrared heat: generates a gentle heat that penetrates from the core of the hair outwards, protecting it from damage, maintaining optimal hydration, and sealing cuticles opened by previous treatments. Active Negative ION: technology that increases negative ions, aligning hair cuticles and eliminating static electricity and frizz. PTC Stabilizer: a high-efficiency chip that quickly reaches the desired temperature and keeps it constant throughout the styling process. AI function: via a side button, you can activate the artificial intelligence, which will automatically adjust the temperature based on the hair structure.